Ubuvuzi CRM, buzwi kandi ku micungire y’ubuzima, [1] ni ijambo rikoreshwa cyane kuri sisitemu yo gucunga umubano w’abakiriya, cyangwa CRM, ikoreshwa mu buvuzi.

Ikirango cya CRM

Hariho uburyo butatu (3) busanzwe buzwi bwa CRM: Kugurisha, Kwamamaza, na Serivisi [2]

Ubuvuzi CRM nitandukaniro n'izindi CRM

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Ubuvuzi CRM busangiza ibice byimiterere nuburyo bwa CRMs Ibi bikubiyemo gukoresha itumanaho no gusesengura hakoreshejwe imeri, terefone, hamwe n’imibereho / interineti. Ihuza imeri, inyandiko, akazi, fax, na gahunda. Mu buryo nk'ubwo, abinjira muri CRM bashya batanga porogaramu-nka-serivisi-kandi ikirwa mu gicu (reba Salesforce.com n'Ubuzima bwa Keona ).

Itandukaniro rya CRMs gakondo rishingiye ku guhuza ishyirahamwe ryita ku buzima ibisabwa byihariye n'imiterere:

  • Ubuvuzi CRM hamwe n’itumanaho ryikora byose bigomba kuba byujuje umutekano wa leta n’ibanga. Hamwe na Amerika ibi bisaba kubahiriza HIPAA na HITECH [3]
  • Ubuvuzi CRM ihuza cyane n’umuryango wita ku buzima bwa Electronic Health Record, cyangwa EHR, yubahwa nkisoko yukuri yamakuru yubuvuzi
  • Ubuvuzi CRMs bukubiyemo sisitemu yo gufata ibyemezo byo kubungabunga umutekano wumurwayi
  • Serivise yubuzima CRM itangiza serivisi yihariye yubuzima, nka gahunda yabatanga serivisi, gufata abarwayi, hamwe nabaforomo triage itanga serivisi yubuzima CRMs uburyo bwihariye bwubuzima bwa CRM

Gutanga serivisi

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Serivise yubuzima CRM itanga serivisi yibanda ku gutanga no gutanga serivisi kubarwayi. Binyuze muri serivisi zitangirwa serivisi, abarwayi bafashwa mumihanda myinshi yo kwishyiriraho gahunda, itumanaho, koroshya gufata no kwiyandikisha, kugendagenda, guhuza ibikorwa hamwe no gukurikirana kure, hamwe nubundi buryo bwo guhuza serivisi n’abarwayi.

Menyesha Ikigo Cyikora

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Intego yikigo nderabuzima cyita ku buzima ni ukongera ubuziranenge, kugabanya ibiciro, no gukurikirana ibipimo ngenderwaho byingenzi (KPI). Ibi bigerwaho nintambwe ku yindi inyandiko-mvugo hamwe no guhamagarira guhamagarira kuyobora hamwe na EHR kwishyira hamwe no kwimenyereza imiyoborere (PM) byerekana amateka yumuhamagaye n'amateka byuzuye kubakoresha. KPI yakusanyirijwe hamwe ni imikorere yabakoresha nuburambe bwabakiriya binganda. [4]

Umutekano na Escalation Automation

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Kubera ko ibibazo byinshi byubuzima bifite amahirwe yo gutanga ubuzima n’umutekano, hakenewe ibikoresho bitandukanye byo gufata ibyemezo (CDS) kugirango bifashe kubungabunga umutekano. Mbere yuko gahunda iteganijwe cyangwa serivisi yo kuzuza itangwa, hakenewe isuzuma ryibimenyetso by’abarwayi kugira ngo hemezwe ko ibikorwa bikorwa bishoboka ko bifite umutekano ku murwayi cyangwa ku babakikije (urugero nko gusuzuma COVID [5] ). Ku iherezo ryoroshye, "urutonde rwibendera rutukura" ni igenzura ryoroshye abarwayi n’abaganga badafite amavuriro bashobora gukoresha kugirango berekane ibintu bishobora kuvuka cyangwa byihutirwa. [6] Abagenzuzi b'indimi karemano basanzwe bashiramo uburyo bwo gutunganya ururimi karemano hamwe nubuyobozi buvura abarwayi cyangwa imiti itari iy'ubuvuzi bateganya. Amabwiriza y’abaforomo afasha abaforomo kurangiza isuzuma ryubuvuzi no kugera kuri disikuru.

Guteganya Kwikora

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Intego yo guteganya automatike ni ukugabanya amakosa yo guteganya no kunoza utanga nuburambe bwabarwayi hamwe no gusurwa neza, mugihe kugabanya ibiciro. [7] Guteganya kwikora mubisanzwe bikora mugushira ibipimo byo gusura muri software no kuvanaho ibintu bitoroshye uhereye kumukoresha wa nyuma. Iyikora ryemerera guhuza ibikorwa byateganijwe nta guhatira ibipimo ngenderwaho (ni ukuvuga gukuraho ibyifuzo byumuntu ku giti cye) kuva kuri gahunda. [8]

Kwiyandikisha

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Intego yo gufata no kwiyandikisha byikora ni ugukora kwiyandikisha kubitanga numurwayi byoroshye kandi byoroshye. Kwakira abarwayi no kwiyandikisha ni inzira zerekana imibare y’abarwayi, amateka y’ubuzima, ibyemezo byemewe n'amategeko, hamwe n’uburyo bwo kwishyura kugira ngo umurwayi ashobore “kwiyandikisha” ku kigo nderabuzima.

Serivisi zishingiye ku kibanza

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Serivisi zishingiye ku kibanza zifasha mugushakisha utanga hafi, kugendana na gahunda, kandi birashobora no korohereza ibikorwa byihutirwa kubakiriya. Intego yo kubishyira muri CRM nukworohereza itangwa rya serivisi no kongera umutekano wabarwayi.

Ubutumwa bwikora

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Intego yo kohereza ubutumwa ni ugukomeza ibipimo byumwuga, gukoresha intambwe ikurikira nibutsa, no gushimangira inama zita kubuzima hamwe nubuzima bwubuzima mugihe hagabanijwe umutwaro witumanaho kubakoresha. Ubutumwa bwikora muri Healthcare CRM burimo HIPAA yubahiriza ubutumwa bwizewe kuri imeri, fax, SMS, no kuganira kurubuga.

Gukurikirana kure

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Intego yo gukurikirana abarwayi kure ni ukuzuza ubuvuzi bwa kure hamwe no gukusanya amakuru kure kandi no gushyiramo integuza zo kwita kubuzima bwiza, ubuzima, n'umutekano w'abarwayi. Gukurikirana kure ni ikusanyamakuru.

Reba kandi

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Ishakiro

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  1. "Can software solve our healthcare crisis?". ZDNet.
  2. https://www.gartner.com/en/information-technology/glossary/customer-relationship-management-crmCustomer Relationship Management url=https://www.gartner.com/en/information-technology/glossary/customer-relationship-management-crm
  3. "Health Insurance Portability and Accountability Act of 1996 (HIPAA) | CDC". www.cdc.gov (in American English). Center for Disease Control and Prevention. 21 February 2019.Rights (OCR), Office for Civil (28 October 2009). "HITECH Act Enforcement Interim Final Rule". HHS.gov (in Icyongereza).
  4. "Measuring the patient experience: Lessons from other industries | McKinsey on Healthcare". healthcare.mckinsey.com. 11 August 2015. Retrieved 28 January 2021."25 Healthcare Metrics & KPIs To Begin Tracking Today". ClearPoint Strategy. 26 May 2016. Retrieved 28 January 2021.
  5. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7242924 Turner, Josh. "The Importance of Symptom Screening". www.modjoul.com (in American English). Archived from the original on 2 February 2021. Retrieved 28 January 2021.
  6. "Archive copy". Archived from the original on 2021-02-03. Retrieved 2024-01-26.{{cite web}}: CS1 maint: archived copy as title (link)
  7. {{cite news}}: Empty citation (help)
  8. "Automation of Scheduling in Healthcare". Managed Healthcare Executive. 23 May 2020. Retrieved 28 January 2021.